• Rita Bailey

    Entrepreneur, Strategist, International Speaker, Coach, Facilitator

    When asked what my business is, I simply reply,

    "The People Business"

    As the oldest of 6 siblings, I was destined for leadership. I was the kid who always got in trouble for talking in class. When asked what I wanted to do, the answer was “Sit behind a desk and tell others what to do”. This vision emerged throughout my career in various roles as corporate leader, speaker, coach and facilitator. After a 25 year career at Southwest Airlines, I ventured out as an entrepreneur and started a consulting firm (QVF Partners) and now Up to Something, LLC which provides a platform for individuals and organizations to broadcast their message.

    Career Summary

    • 25 years at Southwest Airlines – Leadership positions in Operations, Sales, Marketing, HR, Learning & Development
    • 10 years as Founder/CEO of QVF Partners, LLC – Consulting and Speaking
    • 4 Years on ASTD (now ATD National Board) – 2005 Chair
    • ATD Facilitator – Managing Learning Programs, Management Development
    • Served on several advisory boards and committees
    • Author- “Destination Profit, Creating People-Profit Opportunities in your Organization”
    • Speaker - Traveled to 42 countries delivering keynote, workshops and consulting services 
    • SMU Cox School of Business - Contributor/Facilitator for Executive leadership programs 
    • Develop and Deliver Executive Immersion programs for transformational change
    • Executive Coach
    • Working across industries, including healthcare, pharmaceutical, technology, energy, manufacturing, transportation, financial, hospitality, service, government, education and nonprofits.

    The common denominator is “People”. Regardless of culture, industry, or demographics, people fundamentally want the same things… to contribute, be acknowledged for their value and to have opportunities for growth and development.

  • Areas of Expertise

    Leadership Strategies

    Organizational Culture

    People Strategies

    Relationship Management

    Strategic Coaching

    Performance Improvements

    Employee Engagement

    Learning & Development

    Immersion Training​

    Business Development​

    Branding and Marketing

    Public Speaking

  • Connect with Rita

    (214) 402-9198

    (214) 402-9198




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